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Bravo Rauch: “Bravo Me” Influencer Campaign
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Ziska Agency for Bravo Rauch
Bravo Rauch is a leading beverage brand recognized for its vibrant and refreshing fruit drinks. Aiming to rejuvenate its appeal and strengthen its connection with younger demographics across the Balkans, Bravo Rauch partnered with Ziska Agency, alongside Zhar Ptiza, to execute an innovative influencer marketing campaign focused on celebrating everyday achievements.
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We strategically curated a network of influencers to effectively engage Bravo Rauch’s primary audience—Gen-Z (15-24 years)—with Gen-Y and Gen-X as secondary target groups. Our approach prioritized authenticity, aligning influencer content seamlessly with the core campaign idea of celebrating personal triumphs in everyday life
- Influencer Selection and Briefing: Selected high-reach influencers specifically suited to Bravo Rauch’s target demographic and campaign objectives.
- Creative Scenario Development: Assisted influencers in creating engaging, vibrant video content designed explicitly for Instagram and TikTok, reflecting the campaign theme "Bravo Me" through relatable, humorous, and spontaneous everyday achievements.
- Content Management and Delivery: Ensured video assets were optimized for social media, maintaining high engagement and complying with the detailed technical and content specifications provided by Rauch.
The influencer campaign effectively amplified Bravo Rauch’s brand positioning within its target markets, generating increased visibility, authentic interactions, and robust audience engagement. Key successes included:
- Enhanced brand affinity among the primary Gen-Z audience through genuine influencer-driven storytelling.
- Delivered vibrant and engaging content, significantly boosting social media reach and brand interaction.
- Successfully executed across multiple Balkan markets, reinforcing Bravo Rauch’s market presence and brand perception.
