Arthur's: Scaling ROAS

Digital Marketing
Performance Marketing
Brand Strategy
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Client

Arthur's

2024

Arthur's is a renowned retailer specializing in popular footwear brands such as Converse, Dr. Martens, and Lomer. Known for their extensive collection and excellent customer experience, Arthurs sought to significantly enhance their online presence and sales performance through strategic digital marketing.

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the approach

Zhar Ptiza developed a comprehensive performance marketing strategy, leveraging Meta’s full suite of advertising tools to achieve exceptional results. Our strategy focused on structured, data-driven campaigns, including remarketing, lookalike audiences, product catalogues, dynamic targeting, and advanced automated reporting for continuous optimization and informed decision-making.

the process
  • Strategic Advertising Setup: Comprehensive setup of Meta advertising tools including remarketing, dynamic product catalogues, and lookalike audience targeting.
  • Dynamic Targeting and Optimization: Utilized advanced dynamic targeting techniques to ensure precise and relevant ad delivery to potential customers.
  • Automated Reporting: Implemented automated reporting systems to provide real-time performance insights and enable agile decision-making based on data.
  • Continuous Funnel Optimization: Regularly refined the marketing funnel to maximize conversion rates and customer engagement.
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the result

Our strategic approach delivered outstanding growth and measurable performance improvements:

  • Peak Performance: Achieved a remarkable 43x ROAS (Return on Ad Spend) in December, sustaining high efficiency with a 32–33x ROAS in early 2025.
  • ROI Growth: Significantly increased ROI from 440% to over 3,100%, showcasing the profound impact of strategic funnel scaling and optimization.
  • Increased Sales: Purchases grew by +185%.
  • Enhanced Engagement: Improved Click-Through Rate (CTR) from 3.1% to consistently above 6%, demonstrating strong audience engagement throughout multiple campaign phases.

This performance marketing transformation empowered Arthurs to reach unprecedented online sales success, setting a new benchmark for their digital growth.

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